Expressing Brand Personality with Outdoor Signs

Variations in Outdoor Signs

The opportunity that comes with outdoor signs is that there are many different variations of it. By using the different varieties not only can these deliver a message and a call to action, but they can build the brand and explicitly bring out the personality of the brand. There are many sign manufacturing methods to create different types of outdoor signs that you can rely on to build your brand personality. Here are some examples of the different types of outdoor signs that you can capitalize on.

Perhaps the oldest and most relied on is the flat signs. First impressions are lasting impressions, and with a well-made and high-quality flat sign, it will be the first item to catch the attention of those which are in viewing distance of your business. There are many different aspects about this signage that you want to consider which includes…

• Size
• Style
• Materials
• Color
• Font

Then added to this what will also be highly significant is the proper placement of the flat sign. For the display of your business name which is where your focus is going to be on your brand recognition, it is going to be the flat sign with your business name on it that is going to support this.

Here is where you can let your business shine. Don’t just form tunnel vision either and think that it is only your company name in lights that are going to express your brand. The light up signs for outdoor use allow you to choose different versions of them. When you have a collection of them all serving a different purpose you can also ensure that they are compatible with each other. For example, style, fonts and colors. All of which goes towards the personality of your brand. When you plan for this correctly, and choose high quality large format printing and sign installation services, your business signage can play a significant role in scaling up your business.

Among this category of exterior signage, there are several selections that you can make.

The right approach to light box signs is to consider them as one of your best forms of advertising. Once they are installed, they are stationary, and you can have them designed to deliver any message you want. As an alternative to the flat signs, you can use the light boxes for your business signage or use them in conjunction with this. These come with many advantages as they are immediate eye catchers and can deliver their message 24/7. These custom signs are often referred to as lighting panels.

Another excellent choice to help develop the personality of your brand, pylon signs and monument signs are a long-lasting form of advertising. You can gain significant height with these which allows for easy viewing from a great distance away. Again, they can be used to support the flat signage or as a stand-alone unit. Depending on your choice it can deliver multiple messages or call to actions.

Stand signs such as sandwich boards and yard signs, used for outdoor purposes can be very useful for displaying messages at ground level. They can be used in combination with the brand name and address. Or, they can be used to give further direction such as parking, or for a variety of service listings or call to actions.